(old)+Media+(broadcast+variety)

=(old) Media (broadcast variety)=

Maybe media theorists will eventually settle on "broadcast media" as the term for old media because that is what they do best: television broadcasts shows to views; publishers print (or broadcast) newspapers and books for readers; radio shows broadcast shows to their listeners, the movie industry doesn't precisely broadcast films, but it draws viewers to specific venues at specific times. As Paul Levinson notes in //New New Media//, "'media by appointment' were and are characteristics of all old media" (3). Wikipedia does not provide an entry for "old media," however, electing to go with "mass media" instead:
 * **Mass media** refers collectively to all [|media] [|technologies] that are intended to reach a large audience via [|mass communication]. Broadcast media (also known as electronic media) transmit their information electronically and comprise of [|television], [|film] and [|radio], movies, CDs, DVDs and some other gadgets like cameras or video consoles. Alternatively, print media uses a physical object as a means of sending their information, such as a [|newspaper], magazines, brochures, newsletters, books, leaflets and pamphlets. Photography can also be included under this subheading as it is a medium which communicated through visual representations. The term also refers to the organizations which control these technologies, such as television stations or publishing companies.

Old media is changing rapidly in response to new media and social media pressures. All forms of media have moved most content online in order for "people [to] . . . enjoy and benefit from there on the user's rather than the medium's timetable" (Levinson, //New New Media// 3). The "old media" will increasingly be defined by its business model, financing structure, production quality, and perhaps stature. Television shows will continue to be produced by major entertainment companies like Disney and Fox; books will continue to be published by major publishers, as illustrated by a [|2009 industry report], newspapers will continue to be backed by [|their major corporation parent companies.] The production quality will generally be high, but that will be matched by high production costs which need to be recouped through big sales, advertising revenue, and other revenue streams. For now, being a participant in the "old media" culture still carries quite a bit of stature; anyone can put themselves on YouTube or self-publish a book, but a television appearance, or a book contract with a major company, is still generally consider a sign of accomplishment. The role of gatekeepers, fact checkers, and editors, generally still lends credibility to old media news sources. But all these distinctions are breaking down as old media companies try to lower costs and respond more quickly to breaking news; talented writers, musicians, storytellers of all kinds increasingly forgo participation with old media.

[needs development]
 * Strategies for success in old media**

Levinson, Paul. //New New Media.// New York: Penguin Academic, 2009. "[|Mass Media]." //Wikipedia.// http://en.wikipedia.org/wiki/Mass_media. Accessed February 20, 2012.
 * Works Cited**

The Nation's 100 Largest Newspapers. (2010). http://nyjobsource.com/papers.html Top Ten US Book Publishers. (2009). Michael Hyatt: Intentional Leadership. http://nyjobsource.com/papers.html
 * External Links**